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apostrophes and other peeves

I love you, E. Even though I'm sure to make mistakes in my writing, I always attempt to proofread as I type. Once in a while, I mistype something, and miss it in the proofing, and then I get really neurotic about it. It bugs me when I see someone obviously paid money for something and screwed up by not proofing it.

Recently, I had to deal with a copy-writer who couldn't use apostrophes to save his ass. When our director handed me the copy this guy wrote for the website, I went through and corrected it, only to be told "The website is messed up. You put apostrophes in the wrong spots." I promptly googled for apostrophe rules, and sent them both the results, leaving the site as I had corrected it. Of course, I never heard any thanks for fixing the copy, which, as it happens, is for a regional printing and copyright conference.

Posted by gigamatt on May 31, 2005 8:18 AM |

Comments

You know, as a copywriter with more than 13 years working in a variety of industries, I can say that it wasn't until recently that I gave a rat's ass about punctuation and grammar. I believed, at one time anyway, that provided the audience understood my meaning, everything else was just white noise. Well, I was wrong.

I'm not too nitpicky, but do at least attempt to write with some adherence to the rules of style.

Posted by: e! | June 3, 2005 8:12 AM

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